ABOUT THE PROJECT

Eloeth Lingeries is a nationally known lingerie brand, which made its name famous after they started planning their annual campaigns based in themes such as Broadway Musicals and Contemporary Brazilian Art.
For this campaign, the brand suggested silent films as the theme. The company’s directors idea was to portrait a female model as Chaplin, our first mission was to convince them that it was much better to have the Chaplin character present at all scenes, but the main focus should be the female model portraying a Chaplin’s muse role.

The final result was a series of four outstanding billboards, called “The Muse”, expressing all the lyricism and sensitivity of the silent films in a subtle and authentic way.